Warner Media Lobby Experience
Created at Rare Volume
Role: Creative Direction, Design

Generative media experience for Warner Media’s New York headquarters in Hudson Yards. Upon entering the main lobby, visitors are greeted by an inspiring sizzle of Warner Media content across 5 large wraparound displays. We designed a generative visual system that unifies disparate content types and aesthetics under a shared design and motion language.
Rare Volume’s custom-developed software analyzes video media to identify dominant hues and dynamically composites them into the generative particle system, creating a seamless, integrated visual experience across media of any visual style from live action to animation.

The playback software allows to-the-second scheduling of numerous content modes, while an intelligent scheduling algorithm automatically arranges content. All lobby content is rendered on-demand, so curation requires minimal effort from staff and can be done through the web-hosted content management system.
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