WarnerMedia Hotlines
Created at Rare Volume
Role: Creative Direction, Design

A look into WarnerMedia’s impact on popular culture through the lens of social media. The realtime exhibit tracks lines from shows and films as they are quoted on Twitter. Visitors can interact with a show to discover the most frequently quoted lines and watch video clips of these fan-favorite moments.

Custom Rare Volume software automates the analysis process by extracting the closed caption track from broadcast-ready media assets. Then the software scours Twitter and, assisted by Natural language processing (NLP) algorithms, identifies the most popular moments.
The coarse timing information provided by the closed caption track allows the software to trim the clip to the precise moment of the media. The software can also further refine the trimming timing using speech recognition assisted by a whitelisted dictionary derived from the quoted text.
A cinematic UI layer allows users to surface different media clips and filter Twitter to explore the most commonly quoted “hot lines” of the day.
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