Created at Royale
Role: Art Direction, Design
Toyota tasked us with reimagining the traditional product demo for Toyota's feature vehicles. Rather than the usual car visualization, we opted for whimsical visual metaphors paired with a minimalistic yet beautiful illustration style to spotlight each vehicle. The focus was on creating engaging 15-second narratives that connected the features to Toyota’s lineup using animated illustrations, centered around a single still image of a car. This creative and humorous take aimed to make the product demonstrations both informative and entertaining.