SK-II Retail Installation
Created at Rare Volume
Role: Creative Direction, Design
Design and development of an interactive portrait experience for SK-II Future X Smart Stores. Rolled out to six locations throughout the US and Asia, the experience relies on high-resolution camera feeds to generate realtime responses to visitors' emotions for the global beauty brand’s innovative retail, pop-up, and event network.
A vibrant particle system reflects customers’ emotions by interpreting their facial expressions in realtime. Created to draw passersby into each location, the visual and motion direction artfully transforms the SK-II's design language into an immersive brand experience.
