Samsung KX Souvenir Installation
Created at Rare Volume
Role: Creative Direction, Design
Samsung KX is a 20,000-square-foot showcase located in London’s Coal Drops Yard. The unique destination brings together local culture, brand innovation, and cutting-edge tech and art experiences.
For the grand opening of Samsung KX, Rare Volume created an interactive souvenir experience. Using the Galaxy S10, visitors turn their selfies into personalized collages, which are then printed as a custom poster.
Custom software analyzes a visitor's photograph, interpreting dominant colors against a library of imagery drawn from scenes of London. The interactive application composites color-coordinated graphic elements with the user's portrait, responding to their gestures in realtime.