Pepsi Spire Vending Machines
Created at Firstborn Dentsu
Role: Creative Direction, Design
PepsiCo wanted to innovate traditional soda fountain machines by introducing a digital touchscreen with a fun, intuitive UI, allowing consumers to personalize their own beverages.
As the Studio Creative Director, I contributed to establishing a visual and motion language for all content displayed on the UI screen. The content we designed catered to both utility and narrative needs, accommodating users interacting with the product and passersby attracted to the machine.