Oreo Wonderfilled Campaign
Created at Royale
Role: Art Direction, Design
I had the pleasure of leading a team of illustrators, designers, and animators in creating the inaugural Oreo Wonderfilled spot. We aimed to reimagine classic fairy tales by posing a question: what if villains like the Big Bad Wolf or the three bears enjoyed an OREO? Our characters, crafted in a 2D painterly style, were brought to life in 3D. The success of the campaign led to iterations beyond the initial project, expanding into print, web, and various out-of-home locations.
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/26ecb37c77028858c7dbed55_rw_1920.jpeg?h=935aa7856625c948c60145500518d1c2)
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/b4dd7d5e2e9c137a2bfde97a_rw_1920.jpeg?h=5b8f3478dbafe6404dfeeeab3704bd25)
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/87942d6f-e3f7-42f5-99e8-8a04fb52958f_rw_1200.jpg?h=7a0c999571911b53db5c779640ebadd3)
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/c686db6a-a3b2-468f-80e2-8e9f1fc2ba3e_rw_1200.jpg?h=996b372e3d1645a077710399e93bc4d2)
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/8be7ed657b4c26db53067119_rw_1920.jpg?h=06c684269a8f885de4b66f118f69029a)