Oreo Wonderfilled Campaign
Created at Royale
Role: Art Direction, Design
I had the pleasure of leading a team of illustrators, designers, and animators in creating the inaugural Oreo Wonderfilled spot. We aimed to reimagine classic fairy tales by posing a question: what if villains like the Big Bad Wolf or the three bears enjoyed an OREO? Our characters, crafted in a 2D painterly style, were brought to life in 3D. The success of the campaign led to iterations beyond the initial project, expanding into print, web, and various out-of-home locations.
