Call of Duty Launch Experience
Created at Firstborn Dentsu
Role: Creative Direction, Design
To gear up for the much-anticipated release of Call of Duty: Advanced Warfare, Mountain Dew and Doritos offered gamers the opportunity to earn exclusive in-game rewards and advantages through special packaging codes.
As Creative and Design Lead, I helped create a gamified digital experience where fans could log their codes, rake in the rewards and get hints on what to unlock next.
![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/26a84cd8-1502-4dde-9e35-33d734ff66c3_rw_1920.jpg?h=ffdfb2b615b6a5a89c63a9648b28b1b6)
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![](https://cdn.myportfolio.com/eb11b41c88d44cf1652b3b1e8943c618/15b2610e4f423c65dbcc333b_rw_1920.jpg?h=ebcc8d7543b05f353c132d145a797049)