Call of Duty Launch Experience
Created at Firstborn Dentsu
Role: Creative Direction, Design
To gear up for the much-anticipated release of Call of Duty: Advanced Warfare, Mountain Dew and Doritos offered gamers the opportunity to earn exclusive in-game rewards and advantages through special packaging codes.
As Creative and Design Lead, I helped create a gamified digital experience where fans could log their codes, rake in the rewards and get hints on what to unlock next.
