Call of Duty Launch Experience
Created at Firstborn Dentsu
Role: Creative Direction, Design

To gear up for the much-anticipated release of Call of Duty: Advanced Warfare, Mountain Dew and Doritos offered gamers the opportunity to earn exclusive in-game rewards and advantages through special packaging codes.
As Creative and Design Lead, I helped create a gamified digital experience where fans could log their codes, rake in the rewards and get hints on what to unlock next. 
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