ANA Flight Connections
Created at Firstborn Dentsu
Role: Creative Direction, Design
As the Studio Creative Director, I helped create ANA Flight Connections to spotlight ANA's extensive global network. Realizing modern business travelers have widespread LinkedIn connections, often unmet in person, we designed a platform to transform these online networks into real-world interactions.
Using LinkedIn and a WebGL-powered globe, users visualize their global connections intertwined with ANA’s flight paths, offering a vivid depiction of ANA's ability to facilitate in-person meetings worldwide. The platform also provides a comprehensive data dashboard for users to explore various metrics about reaching their LinkedIn connections and offers the chance to win a round-trip flight to an Asian destination.